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$2.2K Per Month Display Advertising Site in the Health & Fitness Niche

ContentSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$65,810
Monthly net
$2,194
Multiple
2.5x
Estimated valuation vs comps

Asking 2.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 0% above the median.

Key facts
Monthly revenue
$2,248
Monthly expenses
$54
Monthly net profit
$2,194
Profit margin
+98%
Monetization
Display Advertising, Amazon Associates
Niche
Health & Fitness
Hours / week
0
Days on market
43
Business location
US

Summary

This listing is for an Amazon Associates, Adsense, and advertising business created in March 2015 in the health & wellness niche. The site content covers information and recipes for 2 popular diets. The site earns the majority of its revenue via Adsense ads displayed throughout the site. Additional income is earned through Amazon Associates CPM ads and ads from 2 other advertising platforms. About 50% of the traffic to the site is generated from social media. Out of the four included social media accounts, Pinterest has the largest following with over 30.5K followers. * After the site started in late 2015, the seller purchased a guest post service from a content provider, where they syndicated unique content on multiple sites (15 articles) linking to this business. These were Wordpress network guest posts with traffic and some were even AdSense-enabled. The business has never had any warnings or manual penalties due to these links and the site has built up a backlink profile with 460+ unique referring domains due to its authority. ** You must currently have an approved Adsense account before purchasing this business to assure a successful migration of the business. For more information on setting up an Adsense account, please click here.

Reason for sale

The seller has found it difficult to keep up with the niche while traveling Asia, so they've lost interest and would rather focus on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.