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$4.9K Per Month Amazon FBA Site in the Outdoors Niche

EcommerceSoldOutdoorsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$64,106
Monthly net
$2,564
Multiple
2.1x
Estimated valuation vs comps

Asking 2.1x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 13% below the median.

Key facts
Monthly revenue
$4,850
Monthly expenses
$2,286
Monthly net profit
$2,564
Profit margin
+53%
Monetization
Amazon FBA, Amazon Associates
Niche
Outdoors
Hours / week
1
Days on market
45
Business location
US

Summary

This listing is for an Amazon FBA and Amazon Associates business created in March 2016 in the firearms niche. The Amazon Seller Central account is included in the sale with 10 SKUs — 5 firearm accessory products with 2 variations each. The business is a part of the Amazon Brand Registry program and includes an associated website that is monetized via the Amazon Associates program. The seller purchased the domain for the website from an auction. It was registered previously and was forwarding to a similar brand's website for over 10 years. It had no backlinks, but was perfectly brand-able. It uses a 301 redirect system to redirect affiliate links to Amazon purely for tracking purposes. Google Analytics has also been setup on the site to track the conversion rate and exactly which links were clicked to potentially sell PPC to competitors. However, the seller hasn't had time for adding that monetization method. The seller previously added wrote and published content to the site themselves, but has not continued with it. The supplier for this business is located in the US, and the seller typically receives their order 2 days after they place it. Once the order arrives, the seller packages the product before sending to Amazon. Each product takes about 5 minutes of packaging time, and the seller spends about 3-5 hours per month on this task.

Reason for sale

The seller needs the capital because they are trying to purchase a house.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.