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$34.7K Per Month Amazon FBA Site in the Fitness Niche

EcommerceSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$243,567
Monthly net
$10,590
Multiple
1.9x
Estimated valuation vs comps

Asking 1.9x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 20% below the median.

Key facts
Monthly revenue
$34,691
Monthly expenses
$24,101
Monthly net profit
$10,590
Profit margin
+31%
Monetization
Amazon FBA
Niche
Health & Fitness
Hours / week
3
Days on market
39

Summary

This listing is for an Amazon FBA created in January 2015 in the health & wellness niche. The Amazon Seller Central account is included in the sale with 44 SKUs, 14 of which are active. The products are two accessories for a popular type of fitness activity and each have several color variations. The business is a part of Amazon's brand registry program and has a branded domain with a Shopify storefront set up. The Shopify storefront, along with a Createspace account featuring 3 products will be included in the sale as a bonus. These two parts of the business are monetized, but are not earning significant income. The site and Createspace products all relate to the same niche and brand as the Amazon FBA products. There are many growth opportunities for this business in marketing. This is one area that the seller hasn't focused attention on. The business has social media presence on Facebook, Pinterest, Instagram, and Twitter, as well as an email list of 800+ customers with some autoresponders already set up. * The seller closed the business for a few months before July 2017 due to health reasons, which is why this listing was priced using a 7-month average.

Reason for sale

The seller is looking to sell this business due to health reasons.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.