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$19.4K Per Month Amazon FBA Site in the Home Niche

EcommerceSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$121,672
Monthly net
$5,290
Multiple
1.9x
Estimated valuation vs comps

Asking 1.9x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 20% below the median.

Key facts
Monthly revenue
$19,393
Monthly expenses
$14,103
Monthly net profit
$5,290
Profit margin
+27%
Monetization
Amazon FBA
Niche
Home
Hours / week
5
Days on market
7

Summary

This listing is for an Amazon FBA business created in May 2016 in the home & garden niche. The included Amazon Seller Central account has 18 active product SKUs split between two brands — one for outdoor decorative products and one for collectibles. The seller hired a designer to create some of the products, making them unique to this business. The business includes an associated domain and incomplete Shopify site. Completing and launching the Shopify site is one of the many opportunities the new owner might pursue to grow the business further. Other key opportunities include expanding into other marketplaces or retail outlets, optimizing on-going PPC ads, and creating more products. There are 3 Facebook pages for the business. One for each brand and one for a specific product. These pages were started, but nothing has been done with them. The seller has experimented with Facebook ads, but didn't continue due to lack of experience. There is also a Pinterest page set up for one of the brands. In the past, an outsourced VA was running the Pinterest account, but is no longer doing so. *The seller currently uses a third party to store inventory before it is shipped to Amazon's warehouses.

Reason for sale

The seller has other projects and personal issues they'd like to focus on.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.