$31.3K Per Month Advertising Site in the Finance Niche
Asking 4.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 73% above the median.
- Monthly revenue
- $31,320
- Monthly expenses
- $201
- Monthly net profit
- $31,119
- Profit margin
- +99%
- Monetization
- Affiliate, Display Advertising
- Niche
- Finance
- Hours / week
- 8
- Days on market
- 13
Summary
This listing is for a 3-site affiliate and advertising business package created in January 2016 in the cryptocurrency niche. The sites provide information regarding a high-profile currency, including its various exchanges. Income is generated through affiliate partnerships and insertion orders with the exchanges. Two of the sites are in English, while the third site is a French version of one of the others. As the French site has proven, there is a huge demand for information outside of the English language. One of the biggest opportunities the new owner may wish to pursue is translating the content into more languages. Other opportunities for growth include adding more content, exploring additional revenue streams, and engaging more with the niche community. Since August 2017, the seller has used a journalist to write full reviews for site content. Since content creation is being outsourced, the seller is only spending about 8-10 hours per week maintaining the business. As far as assets, the business includes social media accounts for Facebook and Twitter and an email list that was just recently set up. There are currently about 2,500 subscribers that opted in to the email list in exchange for a free handbook download. No emails have been sent yet. There are 2 Facebook profiles that have some content on them, with an opportunity for more to be done. The seller remains active daily on the 3 Twitter accounts by tweeting and retweeting relevant articles and announcements.
Reason for sale
The seller is looking to sell this business and focus on new ideas. They have plans for some promising projects that will require significant time to put into action and get off the ground.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.