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$5.8K Per Month Subscription Site in the Health & Fitness Niche

OtherSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$46,966
Monthly net
$1,677
Multiple
2.3x
Estimated valuation vs comps

Asking 2.3x annual profit. Comparable Other businesses sell around 2.6x (2 to 3.3x, 172 comps). Priced 10% below the median.

Key facts
Monthly revenue
$5,770
Monthly expenses
$4,093
Monthly net profit
$1,677
Profit margin
+29%
Monetization
Subscription, eCommerce
Niche
Health & Fitness
Hours / week
4
Days on market
58
Business location
US

Summary

This listing is for a subscription and ecommerce business created in March 2015 in the health & fitness niche. The business sends out a monthly subscription box to customers that includes various health & fitness products. Some of the products available for sale individually on the site or as add-ons to the subscription boxes. The business comes with social media profiles for Facebook, Instagram, and Twitter. The seller has used these profiles to share user-generated content and post fitness memes to engage their audience. An email list with over 2.5K subscribers is also included. The email list receives newsletter emails 1-2 times per month with promos or sneak peeks at the next month's box. Please note: The seller currently holds inventory for this business in their garage and packages the boxes themselves. The new owner may choose to do the same or outsource these tasks at additional cost. Packing the boxes has been done during the third week of every month and takes about 8 hours. The other tasks handled by the seller take about 2 hours per week, so about 16 hours per month are spent on this business.

Reason for sale

The seller has been running this business by themselves and is looking to sell this business to spend more time with their family and focus on their primary job.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.