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$3.9K Per Month Amazon FBA Site in the Baby Care Niche

EcommerceSoldBaby Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -21%
Asking price
$35,489
Monthly net
$1,543
Multiple
1.9x
Estimated valuation vs comps

Asking 1.9x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 20% below the median.

Key facts
Monthly revenue
$3,876
Monthly expenses
$2,333
Monthly net profit
$1,543
Profit margin
+40%
Revenue trend
-25%
Users trend
-46%
Monetization
Amazon FBA
Niche
Baby Care
Hours / week
1
Days on market
10
Business location
US

Summary

This listing is for an Amazon FBA business created in June 2016 in the baby care niche. The sale of this business includes 2 SKUs for a multi-use baby care accessory product. The 2 SKUs are the same product, but are different unique designs. The business includes a domain name and several social media profiles for the brand. Although the domain name is secured, a website has not been set up. Since there are a lot of online communities dedicated to this niche, there are a lot of marketing opportunities for growth. Facebook and Instagram are two areas that the new owner could focus on for gaining exposure for the brand.

Reason for sale

The seller is looking to sell this business as they have another business venture off of Amazon that they'd like to focus all their time on. I maintain the business with minimal effort. I have an automatic ppc campaign running at 60% but unfortunately that is my weak spot, and so i haven't honed in and created different campaigns with targeted keywords to lower the ad spend. If someone can optimize it in this way, I'm sure it will be much much better! I never have once gotten hijackers on the listing, because both baby cover designs are my own unique artwork (which I purchased commercial rights to the artwork). So the day to day tasks have been quite minimal.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.