$32.4K Per Month Dropshipping Site in the Kitchenware Niche
Asking 2.2x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 10% below the median.
- Monthly revenue
- $32,417
- Monthly expenses
- $30,169
- Monthly net profit
- $2,248
- Profit margin
- +7%
- Monetization
- DropShipping
- Niche
- Kitchenware
- Hours / week
- 5
- Days on market
- 21
Summary
This listing is for a dropshipping business created in September 2016 in the kitchen & dining niche. The site sells a selection of appliances and accessories related to a popular beverage that are dropshipped to customers worldwide. In addition to the site's storefront, there is also a small blog with content related to the niche which was written by the seller. This was started in hopes of brining in more organic traffic to the site. The business relies on Google Text Ads and Google Product Listing Ads for a majority of its traffic, so there are many new avenues the future buyer can explore in order to increase traffic and sales. The seller's full-time job has taken up their time, so they've been unable to grow the business by focusing traffic channels like content marketing, other forms of advertising, email marketing, SEO, and influencer marketing. This is a great opportunity for the new owner to take advantage of. The business has used a dedicated business phone number since it is a ‘high ticket’ niche dropshipping business and some orders do come in over the phone. The seller doesn't have the time to answer the phone during their full-time job, but follows up on the 2-3 voicemails per week as soon as they have a chance. Please note that during July 2017, the seller wasn't able to dedicate as much time to the site and increased their adspend, hoping everything would be fine. Several sales were completely left on the table due to the seller not returning emails or phone calls, and that ultimately resulted in a loss. As you can see from the very next month (August 2017), the seller returned to putting in about 5 hours per week, and the net profit went back up to the range it was in prior to July 2017. Also, please note that the "Returns" figures in the income screenshots (or the P&L given to active depositors) includes orders that were cancelled or were fraudulent. Fraudulent orders are still counted in sales, so have to be removed when detected. The business does have fraud prevention service to assist with this.
Reason for sale
The seller was given an opportunity to work on a high profile political campaign, which requires their absolute undivided attention (over 70 hours per week). Ultimately, the seller decided that this new job opportunity is more important to their future career goals than keeping (and growing) this online business.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.