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$3.8K Per Month Affiliate Site in the Home Niche

ContentSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$88,500
Monthly net
$3,688
Multiple
2.0x
Estimated valuation vs comps

Asking 2.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% below the median.

Key facts
Monthly revenue
$3,824
Monthly expenses
$136
Monthly net profit
$3,688
Profit margin
+96%
Monetization
Affiliate, Amazon Associates
Niche
Home
Hours / week
1
Days on market
99

Summary

This listing is for an affiliate and Amazon Associates business created in August 2015 in the home & garden niche. Specifically, the site reviews products related to home security & safety. The site is monetized via the Amazon Associates program and another affiliate program that pays out per customer acquired. The site currently receives over 90% of its traffic from organic searches. The seller purchased the site in February 2016 and hasn't frequently posted new content to the site. The content that was added was either outsourced or written by the seller themselves. Focusing on adding fresh content regularly would be an opportunity that could potentially recover some of the organic search rankings that were lost with normal Google shifting. The business also lacks social media accounts or an email list, so creating these would be another opportunity for the new owner to consider pursuing. Social media and email marketing could drive more traffic to the site, and re-targeting users could increase the number of sales and leads. **Please note that a PBN is NOT in use on this site, but there are 15 Web 2.0 backlinks. Specific details will be given to depositors.**

Reason for sale

The seller is looking to sell this business and use the capital to purchase inventory for another business.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.