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$3.2K Per Month Adsense Site in the Equipment Niche

ContentSoldEquipmentvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$80,691
Monthly net
$3,103
Multiple
2.2x
Estimated valuation vs comps

Asking 2.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 13% below the median.

Key facts
Monthly revenue
$3,178
Monthly expenses
$75
Monthly net profit
$3,103
Profit margin
+98%
Monetization
Display Advertising
Niche
Equipment
Hours / week
0
Days on market
28

Summary

This listing is for a 17-site Adsense business package created in December 2014 in the raw materials niche. Although there are 17 sites included in this package, about 70% of the earnings comes from one main site. The 16 other sites are localized versions of the main site with a country-targeted domain and translated content. The site's content specifically provides informational content related to raw materials and is monetized through the placement of Adsense ads. No content has been added to the sites since the launch of the business, so there isn't any work required to maintain the business as is. For buyers interested in growing the business and increasing earnings there are several opportunities including optimizing/updating existing content and adding a blog. The amount of revenue per visitor is high, so an increase in traffic directly impacts revenue from the site. The seller has a detailed plan for increasing traffic and revenue that will be shared with the buyer. Other monetization methods that have been tested/implemented in the past, but weren't optimized and are no longer in use. The new owner may wish to explore these further. Please note that the seller used a backlinking service in the past to build up the business, but then decided to switch to a more sustainable SEO approach. They slowly disavowed the links from the service and started building good quality backlinks (distributed press releases, guest posts on real websites, etc.).

Reason for sale

The seller is looking to sell the business and use the capital for personal projects such as fixing their house and wedding expenses.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.