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$52.7K Per Month Service Site in the Electronic Cigarettes Niche

AgencySoldElectronic Cigarettesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +139%
Asking price
$675,521
Monthly net
$22,517
Multiple
2.5x
Estimated valuation vs comps

Asking 2.5x annual profit. Comparable Agency businesses sell around 2.1x (1.3 to 3x, 167 comps). Priced 19% above the median.

Key facts
Monthly revenue
$52,671
Monthly expenses
$30,154
Monthly net profit
$22,517
Profit margin
+43%
Revenue trend
+76%
Users trend
-50%
Monetization
Service, Display Advertising, Affiliate
Niche
Electronic Cigarettes
Hours / week
1
Days on market
92
Business location
US

Summary

This listing is for an advertising, affiliate, and service business created in June 2012 in the electronic cigarettes niche. The business provides services to the industry in the form of an advertising network, an affiliate network, and a content network. The services utilize a combination of top publisher websites and 100 owned sites that will be included in the sale. The electronic cigarette industry is rapidly-growing and advertisers cannot advertise on most of the conventional channels, so this business has a lot of opportunity to continue growing. Two employees, one full-time and one part-time, handle all of the work required to run this business. The content creation is outsourced and the writers would continue working with the new owner if desired. The business has an email list with 1,200 B2B emails and another list with 6,000 local businesses in the industry. The list of 1,200 is typically emailed at least once per week. Social media accounts for the business total over 5,000 followers spread across Facebook, Twitter, and Instagram.

Reason for sale

The seller is looking for capital to build another business in a niche they are more passionate about.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.