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$11.3K Per Month Adsense Site in the News & Education Niche

ContentSoldNews & Educationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$353,384
Monthly net
$10,097
Multiple
2.9x
Estimated valuation vs comps

Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.

Key facts
Monthly revenue
$11,267
Monthly expenses
$1,170
Monthly net profit
$10,097
Profit margin
+90%
Monetization
Display Advertising, Amazon Associates
Niche
News & Education
Hours / week
5
Days on market
13

Summary

This listing is for an Amazon Associates, Adsense, and advertising business created in October 2011 in the education niche. The site publishes 20-30 posts per month that cover a variety of topics related to education and learning. The majority of the revenue is earned through Amazon Associates links found in content that reviews/recommends toys and games. Other revenue comes in the form of sponsored content and ads. All of the key money-making content for the site is outsourced. The site also publishes high-quality content from volunteer guest educators/teachers/experts. When it comes to content, there is little intervention or editing required from the seller. A potential buyer looking to grow the business could scale this content creation even more. The seller sends out a fortnightly newsletter to it's nearly 2,000 subscriber base. With plenty of content available, this could be turned into a daily newsletter. In addition to the email list, the business also has social media accounts on Twitter (5.6K followers), Facebook (2.1K followers), Google+ (~600 followers), and Pinterest (~650 followers). Please note that the seller transitioned from using Adsense to Monumetric in May 2017. The seller also recently started experimenting with link-building through a white-hat service. Before this, no effort was spent on link-building. **Seller has a custom commission rate agreement in place with Amazon in specific categories**

Reason for sale

The seller is expecting their first child and looking to buy a house in the coming months with the sale of this business.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.