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$3.0K Per Month Affiliate Site in the Advertising Niche

ContentSoldAdvertisingvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Asking price
$118,766
Monthly net
$2,828
Multiple
3.5x
Estimated valuation vs comps

Asking 3.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 40% above the median.

Key facts
Monthly revenue
$2,988
Monthly expenses
$160
Monthly net profit
$2,828
Profit margin
+95%
Monetization
Affiliate, Info Product
Niche
Advertising, Lifestyle
Hours / week
0
Days on market
19

Summary

An eBook and affiliates site created in November 2014 in the business niche. The business focuses on informational content on building teams and sells premium information for more advanced concepts. The seller currently is spending about 1 hour per week on writing out their weekly newsletter and answering questions that are emailed to them. The site has outsourced its content creation to one main freelance writer that writes 4 articles per month. The writer is happy to come over to the potential buyer but would like to change up doing bulk articles (Ex: instead of 4 articles per month, maybe 10 articles every few months to drip out on the site). The website also has an active email list of around 7,500 subscribers. This email list has been segmented into two main sublists: Website Subscribers: 6,048 Buyer List: 1,482 The list has been cleaned out of inactive addresses, and currently, the autoresponder has a 13 email sequence to convert email subscribers into buyers. The average open rate for the first sublist 23.7% across the entire 13 email sequence. Since the seller owns the informational products being sold on this site, this could offer a unique opportunity for the new owner to institute an affiliate program for the website's products.

Reason for sale

The seller has lost interest in growing a business in this niche and would like to move on to new projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.