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$45.4K Per Month eCommerce Site in the Sports Niche

EcommerceSoldSportsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -18%
Asking price
$414,147
Monthly net
$18,825
Multiple
1.8x
Estimated valuation vs comps

Asking 1.8x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 24% below the median.

Key facts
Monthly revenue
$45,362
Monthly expenses
$26,537
Monthly net profit
$18,825
Profit margin
+41%
Revenue trend
-25%
Users trend
-10%
Monetization
eCommerce
Niche
Sports
Hours / week
2
Days on market
166
Business location
US

Summary

An ecommerce 3-site package established February 2007 in the sports and outdoors niche. The businesses provide a wide variety of outdoor sporting merchandise that is popular for enthusiasts, collectors and everyone in between. These are well-established brands with extremely well designed online stores. The sellers have implemented an extremely efficient process and the current employees handle the majority of work required.

Reason for sale

The sellers purchased the business for the purpose of taking it from a lifestyle business being operated by a single individual (the owner) to a portfolio business with processes and employees in place. Currently, everything is being handled by employees (fulfilment, customer support, etc.) that would be transferred over to the new owner (unless he/she wishes to take on the process him or herself or hire their own staff). The sellers have been able to implement an efficient and inexpensive process in place to make this into a great portfolio or DIY buy. The main reason they are selling the business is to invest the capital into other sites and businesses.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.